It’s really appalling
when some company in the Western world or in South Africa decide to set up a
branch or some kind of headquarters in
Nigeria and they bring along their Western minds and forgetting they are in the
Nigerian time zone Terrible!
It’s quite tragic when I
turn on my T.V watching some program minding my business then some LG or
Samsung Ad pops up showing white people, I’m like how many white people do I
see or relate with every day except my neighbours who are Indians, which they
don’t count for the Westerners, they keep shooting these White people in our
black faces no offense meant!
South African companies
don’t think, or even know they can conquer the African market on their own
without setting up a major branch in Nigeria, they keep on churning in
companies after companies, like the major strategy consultants tell them down
there is, “set up a company here in S.A and another in Nigeria”, I’m sure they
almost set up an electoral post here!
With so many South African
products and services they refuse to advertise the Nigerian way, they keep on
using the same Ads they use in their country in our home town and that’s no way
for any visitor to feel at home its horrific, having a guest getting too
comfortable in my own home, when I’m not really happy you’re making money off
me, and I’m making pennies!
Microsoft introduced
their Windows 8 mobile phones by Nokia about a week ago and they didn’t use any
Nigerian ambassador for the brand, (I’m not aware of any), and the Ad in my
face is some Ad I can barely relate with. Big ups to Google when they brought
in their Gmail service for Nigerians, making it available, by speaking our language
and getting through to us!
In Rome you act like a
Roman, in 9ja you have to do more than acting to get into our market you’ve to
“Be Nigerian”, don’t come speaking Fonee
(giving us western accent) like Etisalat did, when they just arrived, they were
all about the big grammar, but later they broke it down the 9ja way! Abi now!
Na so e dey happen joor!
[These wannabes should
take a cue from the Lebanese and Indian firms in the country!]
Samsung, Always sanitary
pad and Dettol shouldn’t give themselves credit for using black people for some
of their Ads, yes it’s the same continent and colour skin but for every mile
there’s another set of people with a different culture, and all the way from
there to here they must have passed by some culture I can barely relate with.
So for all the Wannabe
Nigerian companies, before you plan on touching down on Nigerian soil forget
your ways and pick our style which is
Nigerian, we down to earth no matter what! And please don’t fall into the trend
of using celebrities in your Ads as most companies do these days, it’s cool but
the message don’t seem to get to us, Indomie doesn’t use any celebrity that I
know of, work on the technique and the style just be creative, there’re lots of
bright Nigerian Ad producers around just look around and you can call me be to
be the judge! Seriously! “+2348135158516”!!
To the weak I became weak, to win the weak. I have become all things to all men so that by all possible means I might save some.
1 Corinthians 9:22
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