My brother and mum
laughed into my room, as I was working on “Africa time-up”, they came to tell
me this………….
“On behalf of Malta
Guinness, we present you this cheque”……………… this was presented to the family
that won the “Maltina family dance all” sponsored by MALTINA by the Deputy
Governor of Lagos state as of yesterday!!!
Why but why do
Nigerians always do this? Calling products of the same substance of different
producers by the name of the product that’s popular by the demand
Mimee Noodles came
to a Summer Teenage camp, in which their noodles was used for the cooking
competition, but during the whole show, teenagers kept on calling it “Indomie
Noodles”, and the officials of Mimee Noodles kept on saying “its Mimee not
Indomie”. They had a hard time trying to convine them to stop referring to the noodles as the
most wanted Noodles in the country Nigeria “Indomie”, as I covered the show
taking pictures….
This happens to all
the products that are the first to be established in the country, they seem to earn
a place in the hearts of Nigerians that our heads refuse to remember the name
of other brands.
If you want to buy
baby diaper, and you want Pampers the attendant would ask you which one?
Because there are other brands whose names are not worth remembering, the same
goes for cubed spices the prominent name is “Maggi” and for Sausage Rolls its
“Gala” ………
How this happen? ……………..
The country is a
developing nation so in time past there were few products produced in the
country, most of them which were processed were imported
and for those that
were locally produced, they earned their way into the mouths of Nigerians, and
all we know is the first and famous brands……
There was no
competition for companies like Indomie, they had the markets to themselves for
a long time, as the country developed, the wealth of the nation improved and
the country developed, this gave room for other producers from within and
outside the country to produce so many kinds of products.
Well the tradition
is dying down, for instance no one calls Airtime or Recharge Cards “MTN”,
because they were the first Mobile
Telecom but not the only ones for long, competition strolled in and is trying
to kick them to the curb………
Well with all that’s
going on in the country, no one has to tell you Nigeria is good for business.
Why? There is a
proverb my mum always says of Yoruba, the “There’s enough
room in the sky for
all the birds to fly”……………………
All the companies
first established in Nigeria, they are still doing very well despite numerous
competitors that have come after several years of being in t he country, and
the competitors themselves are performing more than their expectations.
For instance, to
setup a Telecommunication company in a Developed country let’s say U.S.A, it
will take a whole lot and returns are not guaranteed, not Nigeria!
Etisalat came into the country and they cannot
believe their expectations. That’s why Visafone put up a billboard to thank
Nigerians for purchasing their products and services, that they have 1 million
users after a year in the country.
Nigerians love like
crazy, if you’re actually very good, they support you to the very end in their
own kind of way and you kind of have a lasting effect on us if you don’t disappoint.
A COUNTRY NOT ONLY FIT FOR BUSINESS THE
PEOPLE ARE ALSO READY TO DO TRANSACTIONS
“THE LAND IS GREEN”
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